Brief & goals
Channel mix, audience, and success notes. Sample kickoff form only.
How a brief moves
From kickoff to ship — sample agency process, not a live retainer.
Build & create
Pages, ads, stills, or SEO briefs ship in weekly slices.
Review & ship
Stakeholder pass, then go-live checklist. Not a live retainer.
Report week
Layout KPIs and next experiments. Production embeds your real dashboards.